Chips are a brand of snack foods that includes chips and crisps. The company was founded in 1968 and is headquartered in Louisville, Kentucky, United States. Chips are marketed under the slogan "The Joy of Snacking." The company's product lineup includes a variety of flavors of chips and crisps, including original, sour cream and onion, barbecue, and cheddar. Chips are sold in a variety of packaging options, including individual bags, multipacks, and resealable bags. In recent years, Chips has expanded its product lineup to include healthier options such as baked chips and veggie chips. The company has also introduced a line of gluten-free products. Chips is committed to providing customers with quality products and innovative new flavors. The company's goal is to make snacking more enjoyable for everyone.