Gymboss is a company that specializes in selling sports equipment to improve the lives of athletes. They are headquartered in Sydney, Australia, and sell their products in over 50 countries. Gymboss was originally founded in 1974 and is now led by CEO and founder Peter Wood. Their main focus is on providing sports technology that can be used by athletes to improve their performance. They manufacture a variety of products including the "Gymboss Weight Trainer," "Gymboss Power Meters," and "Gymboss Push-Up Bars." Gymboss's mission is to provide the best possible sports technology for athletes. The company wants to help young athletes create a sport of their own and build lifelong fitness habits. Although Gymboss is primarily focused on sport, they also want to encourage healthy living and focus on reducing stress in order to prevent illnesses of all kinds including heart disease and cancer.