Kellogg's is a company that has been in existence since 1906. The company is known for their brands of cereal, snacks, and foods. Kellogg's was the first company to introduce cereal boxes, and the first to feature "crunchy" flakes. The company also introduced corn flakes which were the first commercially available breakfast cereal. In 1962, the company introduced its famous Rice Krispies treats. Through their success, Kellogg's has expanded into snacks and food products such as Pop-Tarts and Eggo waffles. The brand Kellogg's has consistently been one of the best brands for breakfast cereals. Many people find Kellogg's cereals to be cheaper than other brands, convenient, and have a better taste than their competitors. They also have a wide variety of different flavors from which to choose from, including Frosted Flakes, Apple Jacks, Corn Flakes, Frosted Mini-Wheats, Special K, and Nutri-Grain. In addition to traditional breakfast cereals, Kellogg's has created many cereal bars and snacks such as Pop-Tarts and Eggo waffles that are very popular with people who want a quick breakfast on the go.