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Lavazza is an Italian company that specializes in coffee, tea, and cocoa. Lavazza is one of the most popular brands in Italy. Lavazza was founded in 1876 by Silvio Lavazza who wanted to create a new kind of coffee. He wanted to be able to make coffee that was more oxidized and roasted at a high temperature. This process creates the taste that is unique to Lavazza. Lavazza is now owned by Nestle S.A., but they still produce the same quality of coffee they did when Silvio founded the company. One of the main things that they do is their packaging, which looks like it came straight out of the 1800s. Most people buy Lavazza because it has a true Italian taste, with its strong bitterness and intense aroma.

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