Nubia is a brand of mobile phones and accessories owned by ZTE Corporation. The company was founded in 2012 in Shenzhen, China. Nubia's main focus is on smartphones and smart devices with unique designs and features. Nubia has a strong presence in China and other Asian markets, but is also available in Europe, Latin America, and the Middle East. The company has a growing portfolio of products that includes smartphones, tablets, smartwatches, and VR headsets. Nubia's phones are known for their unique designs, often with unusual materials and colors. The company has also released several phones with innovative features such as dual-screen displays and in-display fingerprint sensors. Nubia's accessories include cases, screen protectors, chargers, and earphones. The company also offers a wide range of official merchandise such as t-shirts, hoodies, and hats.