Swans Down is a brand of baking mixes created by a company called Integrity Baking Company. Integrity Baking Company was founded by a woman named Ronda. Ronda had been working in the food industry for about twenty years, but she decided to leave after being unsatisfied with the quality of her work. She wanted to create a product that would have the same high quality as her previous work. In addition to creating a high quality product, Integrity Baking Company also wanted to create a product that would not contain any ingredients that were genetically modified or processed using harsh chemicals or processes. Integrity Baking Company focuses on producing natural and organic products that are made without artificial flavors, preservatives, colors, or gluten. They use only natural ingredients such as brown sugar, almonds, oats, egg whites, potato starch, and tapioca flour.