Valuewrap is a company founded by two sisters who wanted to make their own brand of healthy, organic dog food. They wanted to create a company that was "not all about profit" and that used natural ingredients for their food. The founders of Valuewrap believe that the company's mission is to "improve the health, happiness, and well-being of all companion animals by providing high-quality, natural, organic food." Valuewrap has created a wide variety of dog foods to meet various dietary needs and lifestyles. They offer foods made with "all natural ingredients" for dogs who are allergic to meat proteins, gluten, corn, and soy. Valuewrap also produces food specifically for senior dogs who may have trouble processing certain foods, as well as food for puppies and adult dogs who are recovering from illness or surgery. There is no packaging necessary for this brand. Instead, they use paper bags which allow the customer to see the freshness of the product.