AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring

I mixed 6A and 5NN together, hoping for the sweet spot of completely cool undertones and full gray coverage, and it achieved both! No previous box/kit has been able to do this, and I’ve been exhausted by “cool” and “ash” brunette colors that inexplicably pull red and/or leave grays unpigmented. While this combo did come out darker than my ideal light-medium ultra cool ash brown, I had anticipated as much (per the product notes), and next time will experiment with the just #6 browns.My hair is very long (2 inches below my waist) so I used both full tubes and 4oz of the branded 20v developer. I processed for 45 mins on 2nd day clean hair with no post-shampoo/conditioner product. Definitely don’t use this on a freshly cleaned scalp or you’ll get itchy/stingy as this is an ammonia based product. The ammonia vapors are very strong at first, so be prepared—it’s not a lightweight DIY color. (Natural/ammonia free dyes have failed to cover my grays no matter the brand or formula.)I will say that despite the formulation, I didn’t find it to be conditioning, which I mention for anyone who factors that in. HOWEVER, it’s a non-factor for me; I have numerous beloved conditioning products to do that job. All I want out of hair color is total gray coverage and true-tone pigment payoff, and this delivers both in spades.I’m glad I finally found a product that does what I need, and will be exclusively using this brand from now on.

Okay so I am not a cosmetologist. I am not a chemist. I am not an artist. Nor am I anything close to patient. Boxed dye and I have had a long hate/hate relationship and boy am I glad that when I got a wild hair up my you know what before my birthday a few weeks ago and decided to take my hair by the roots (literally) and go wild (mid-life crisis maybe?) at home I picked Age Beautiful!In 3 short weeks I have taken my hair on a trip around the color wheel from dark blonde to light golden blonde with an attempt at ash blonde highlights (may I please get a Never Again!) to level 9 platinum blonde - where I got a glimpse of what the future could hold in 50 years if I didn’t pull my self back together, get some moxie and correct my mess with some gusto!!!Saving grace as I refuse to age gracefully? The hair color I chose is actually formulated to protect, preserve and strengthen hair despite the best efforts of home color artists like me who seem intent on sending it by the fistful down the drain, in a tangled mess of frazzled broken strands, despite their sleepless nights, endless internet searches, Reddit and Quora quests for knowledge, endless hours of “how to” videos, and somehow wading through all the mixed and often contradictory info and advice out there from professionals and home colorists doing their best to herd us like cats (because cats go wherever they please, thank you very much) toward a professional if we desire drastic change and don’t know what the hell we’re doing!I am pleased to say, however, that with some potential peril, major disasters were neutralized and major sanity was reached in the end. And while my now slightly darker, slightly more golden, and a bit more intensely colored locks are headed to the salon for a fabulous new cut after our ride on my crazy train, all in all, we’re not too much worse for wear!A few weeks of therapy, with intensive bonding, conditioning, love and TLC (yes for the hair, people!) and my tresses and I will be as good as we’ve ever been!A sincere thank you to the pros at Age Beautiful who offered their sage, straight forward and strategic advice. They also knew after I reached out the third time to tell me to get my butt to the salon and stop my weird science! So that’s what I’m doing! I am so grateful for these products designed to protect my hair and enhance it when the dance is done. And I have only the highest respect and gratitude to the professionals who valued me enough as a consumer to respond and help. In my humble opinion, this says First Class company taking care of all of us they impact from Amateur to Zohan, er Zotos (aka Master in Greek)…. My play on A-Z … lol!So today I am a happy home colorista with hair remaining to be styled and a fun story on the crazy train around the color wheel to tell, and lots of new reasons to feel blessed and grateful. Funny… never had the same feeling recovering from the damned stuff in the box with the Saran Wrap gloves. So best wishes to my fellow self coloring practitioners. May our hair stay strong and benefit as we boldly age beautifully!!

I have naturally ash brown hair that, due to my heritage, tends to pull red. I have worked with hair salons. Master colorists - the whole expensive gambit - and still I pulled red.FINALLY I found the color and I’ve been doing my hair on my own, adding several drops of anti-red toner and my hair is beautifully ash - even the growth. I find it long lasting and consistent. If you’re looking for a good ash brown - this is definitely the go!

This have been game changer. I'm almost 50, so my hormones are on the loose and doe to some stressful factors i had severe hair loss. My hair is thin and I'm also italian, so my silver hair was showing very empowered at very young age. This has been a great addition to may hair routine. The quality of my hair has improved a lot, it has great coverage and it does not damage my hair. If i may, i would suggest the use of other products of the brand so they can work together.