GO247 Texture Paste - Strong Hold, Matte Finish Styling Paste for Men - Adds Volume, Texture & Definition - Long-Lasting Control Without Shine - Ideal for All Hair Types, 2 Oz

My husband has officially been using this product for 4 years now. He can't live without it. He only uses tiny bit each time so this stuff will last us about 3-4 months at a time. It doesn't smell, the texture is creamy and think, it holds all day, 10/10 top notch quality.

I’ve tried all different hair products, and keep coming back to this one (32yo male, 0 fade on sides with medium short hair on top)It’s pliable yet durable, giving you the ability to lock in a look or rework throughout the day. Smells great, matte finish. Very easy to wash out. Simply put, it just works.

Holds well and lasts all day.Only problem I had with it (that everyone else seems to mention) is that it's not really usable out of the can. I mixed it with a little bit of water and it's got a much easier texture to work with.

The only hair product my husband will use! It provides a strong hold without being stiff and has a matte finish that looks natural. The texture is just right—not too sticky or heavy—and it lasts all day. A must-have for effortless styling! ⭐⭐⭐⭐⭐

I have tried several hair products up until the texture paste became my new favorite. It is true like a lot of the other reviewers/consumers state that the product is in fact semi-difficult to apply to dry hair. Its not impossible to work into dry hair, but it will take some patience and dries quickly in your hands. A small bit of product goes a long way with this stuff. If you do purchase this paste, be aware of that, but otherwise, the scent smells fascinating. It's not too strong or soft, its just right. I ended up buying two more cause it worked great for me. I would say its best suited for shorter to medium hair length. Overall, its my new go-to.

I’m an Asian man w/ straight, medium thickness hair currently wearing a tapered haircut, styling towards side part or loose pompadour. This has been a fantastic product for me. It is thick in the jar, but spreads out smoothly in my hands when taking a dime size ball and kneading it for a few seconds. Run it through freshly blow dried hair and it gives great hold and texture that actually lasts most of the day. It initially feels a bit sticky but that seems to fade a few hours in when it dries. Great part about this is that I can actually “reset” my hairstyle with just my hands late in the day as needed and it stays quite well. Matte finish and not greasy when used sparingly and applied evenly. Doesn’t make my forehead and scalp break out w acne as more greasy/petroleum/pure lanolin based products do.If you’ve got medium length, medium thickness, straight hair, I think you’ll find it works well.

I have tried many hair styling products (gel, mouse, clay, paste, etc), and this one is one of the very few that gets my full endorsement:- Hold: Great - Keeps your hair in place and provides texture, while also allowing for re-styling without flaking- Shine: Has a nice matte finish- Smell: Awesome, manly, not too strong (I like Acqua Di Gio, and I like this)- Application: Easy - with your hair slightly damp/towel dried after a shower, put a small amount of the product in the palm of your hands with a drop of water, rub your hands together, and run hands through hair to apply and style

Teenage son has been using this exclusively for about two years. Uses it on towel dried hair for slight body/control. There is nothing tacky or greasy about it. Very little product is needed. I would say one lasts him about six months with daily use.