Logos that Last: How to Create Iconic Visual Branding Hardcover – November 7, 2023

As a seasoned designer, I’m always a bit skeptical of books like these. They’re either heavy on theory or merely a portfolio showcase for a design house or an up-and-coming designer. This book is different. It not only shows you the “how” but also answers the “why.” It has rekindled my appreciation for process like no other book I’ve purchased. A must-have for any graphic designer’s library.

This is one of those books that no matter what point of your career, this is a valuable book. Logos that Last: How to Create Iconic Visual Branding is one of those books for a beginning identity designer, that could replace a couple semesters of art school. You’ll get more practical application out of this book to help you understand the process and moving pieces of real world design. I wish I would’ve had a resource like this when I was beginning. For the self-taught, this book could save you multiple thousands in tuition right here.For the established designer, there’s still much to learn about how others approach design that can be applied to your own process as well as just approaching design challenges from a different perspective. This is like being able to draw experience from a star creative director within an agency.And for the seasoned veteran, it’s always refreshing and inspiring to see someone who has done things well, put together and show others what they’ve learned over the years and give back to the design community a beautiful showcase of how to get good design done. And the amazing thing is, he’s just getting started.For myself, I’ve come to really appreciate Allan’s creative process and how he’s able to work in such relevant conceptual ideas and simplify complex execution to not only its bare essence, but working aesthetic scale and weight and palette to where it all comes together as a true beautifully crafted whole. It is inspiring me to reach for more and realize that I’m not done yet. For all of these reasons, this is a must-have book for any designer’s library and the value it brings far outweighs the price tag. Get this book!

If there were a way to give "Logos That Last: How to Create Iconic Visual Branding" by Allan Peters more than five stars, I would do it in a heartbeat! This book is not just a guide; it's a journey through the art and science of logo creation, led by one of the most insightful minds in the industry.Allan Peters doesn't just teach; he inspires. He opens up about his own background, experiences, and creative process in a way that's both deeply personal and profoundly educational. It’s rare to find a book where the author is so generously transparent about their methods and philosophies.The content itself is nothing short of a goldmine. Whether you're a seasoned graphic designer or just starting out, you will find invaluable lessons on every page. Peters delves into the intricacies of visual branding with a clarity and depth that's rare to find. The principles outlined are timeless, yet they're presented with a contemporary understanding of today's design landscape.But what truly sets this book apart is the showcase of Peters' own work. It's one thing to talk theory, and quite another to demonstrate it through exceptional examples. These are logos that don't just catch your eye; they tell stories, evoke emotions, and create lasting impressions.Reading this book, I felt like I was being mentored by a master of the craft. It's a feeling that's hard to describe - a mixture of awe, enlightenment, and an invigorated passion for design.In conclusion, "Logos That Last" is more than just a five-star read; it's a vital addition to any designer's library and a source of endless inspiration. Thank you, Allan Peters, for this magical journey into the world of logo design. Your book isn't just educational; it's a masterpiece in itself.

"Allan Peters, Logo That Last‘’ is an exquisite journey through the alchemy of crafting iconic identities. Within the pages of this masterful work, Peters generously unfolds the layers of his creative process, revealing the magic behind timeless logos that transcend trends. His narrative is not just a guide; it's a symphony of inspiration and method, a melodic dance between art and strategy.Peters invites readers into the sanctum of creativity, guiding them through the delicate process of finding inspiration that transcends the commonplace. The book becomes a muse, whispering secrets on how to optimize one's work for enduring significance in the ever-evolving landscape of design by including badges design.'Logo That Last' is a visual feast, adorned with examples that showcase the elegance of design that stands the test of time. Each page is a canvas painted with wisdom, each chapter a carefully composed stanza in the poetry of logo creation. This book is not just about logos; it's a celebration of craftsmanship ( the freadom one is my favorite)Allan Peters' 'Logo That Last' stands as a masterpiece, an indispensable guide for those who aspire to weave their creativity into the fabric of iconic brand identities. This isn't just a book; it's a work of art that leaves an indelible impression on both the mind and the heart of any designer fortunate enough to turn its pages."

Allan Peters is a phenomenal graphic designer and his love and passion for logos and branding are inspiring. I’ve read the book but I look through it every time I go to do a logo project. Excellent book if you are a graphic designer this book is a must have to add to your collection. Worth every penny.